The route
Remaining stops
How these numbers are measured
What this report covers. These figures track the Zermatt photo moment, the share-and-amplify layer of the on-bus experience, where guests capture a Matterhorn GIF and send it to themselves and their networks. They do not attempt to count total bus visitors or footprint foot traffic.
Shares, GIFs and delivery are recorded directly by the capture system: every GIF created, every send to text or email, and confirmed delivery receipts. These are counted, not estimated.
Reach and impressions are modeled estimates, not verified platform analytics. The model follows an industry-standard assumption that a social share is seen by roughly 35% of a sharer's network, summed across channels. Reach approximates the unique people who saw a share; impressions count total views, so one person may register several. Read these as directional indicators of amplification.
Audience profile (gender and age) is generated by automated face estimation on captured frames. It is a statistical approximation of the crowd, not identification of individuals.